Mobile Premier League Releases New TV Commercials as Part of 'Har Game Mein Jeeto' Campaign

Leading mobile gaming and esports platform Mobile Premier League (MPL) ꦦhas debuted its new television commercials as part of the brand's 'Har Game Mein Jeeto' campaign.

Agency Taproot Dentsu, part of 𒁃the Dentsu Aegis Network (DAN) India, was awarded MPL's creative mandate in March this year. It has conceptualised and executed the videos with Jamic Films and under the direction of Nikhil Rao.

T🀅he commercials depict conversations in a lighter style to capture the joy of gaming and winning on the MPL app.

The films feature MPL's brand ambassador, top cric🌞keter Virat 𝔉Kohli, and will also run on digital and streaming platforms.

You can check out the films by following the links bel🌳ow.

"We chose to work with Taproot Dentsu 🔯after a closely-contested multi-agency pitch due to their thorough understanding of our brief, our product and users. The current set of films that Taproot Dentsu has delivered hits the nail on its head in terms of conveying MPL'🎐s unique value proposition and will be running across TV, digital and OTT platforms. We hope these will help further cement MPL's position as India's biggest gaming app", said Abhishek Madhavan, VP, Growth and Marketing, MPL.

MPL has been another gaming winner under the coronavirus lockdown - their brand-search increas🧸ed 10 times between March and June while new-user acquisition-per-day multipl🍬ied by three times during the same period.

The 'Har Game Mein Jeeto' campaign seeks to reinforce MPL's brand meౠssaging as a one-stop-shop gaming platform for users.

In April, MPL awarded Performics India its digital mandate for increasing the company's reach a🌟nd engagement on social me🍸dia.