Snapdeal Pens Deal With Gamezop to Add Games

Snapdeal reve꧟aled this week that it has🤪 partnered with mobile gaming start-up Gamezop to add gaming options to its portal.

A reveals how visitors to Snapdeal's website and app can now pl🉐ay Gamzop games instantly. There is no need to download them separately.

Players of Gamezop’s popular titles like Tower Twist, Battle Fish, and Savage Battle will also be able to un🍰lock discount codes for hitting in-game targets. These codes can be used with ꦅpurchases on Snapdeal.

This deal continues Snapdeal’s recent m♊ove into gaming. The Gurugram-based e-commerce firm had al𝓰ready launched games such as Stack Up, Jackpot Machine, Spin the Wheel, and Shuffle and Win. Some of these also let players claim discounts.

Snapdeal had around 70 million 𝓰monthly visits on its platform before the nationwide COVID-19 lockdown began on March 23.

B𓄧ut like many online shopping platforms in India, Snapdeal has been hit by the union home ministry’s decision to ban the sale of non-essential products during the shutdown.

Some industry estimates have stated online sales are down bꦜy almost 90% since the end of March.

Snapdeal had no comment about how they have been affected by not being able to sell high-vaꩵlue items like smartphones, computers a🍌nd other electronics.

But the firm said it hoped by expanding its online gaming feature it would help drive higher engagement with shoppers. Online gaming companies had already reported a surge in traffic before the lockdown started as🌃 Indian’s practised social distancing – a trend that h👍as continued over the last month.

Snapdeal also said it has seen a 24X increase in visitors creating wishl🅺ists of items they want – suggesting a large number of people are ready to spend money again when the call to allow non-essentials to be sold is lifted.

Gamezop’s Head of Partnerships, Manpreet Randhawa, i♛s quoted as saying: “Snapdeal’s penetrating reach across India has fascinated us for a long while. We are extremely excited to play our part in increasing time spent and transactions on their platforms.”